Within hours of posting that the Berkshire Country Store in Station Place will close at the end of October, owner Ryan Craig’s Facebook announcement had more than 33,000 views and more than 284 reactions.
The planned closing of the store, which has both a deli section and a small grocery, sent ripples through a town that recently lost its popular Pub restaurant, also located in Station Place. In the wake of the Pub’s closing Infinity Hall reopened its bistro from Wednesday through Sunday and is enjoying a lively nighttime trade.
The Berkshire Country Store was started 10 years ago in a building owned by the Norfolk Hub (formerly the Norfolk Foundation). Craig previously owned a business with the same name and business format on Route 4 in Cornwall. It closed in 2012. He later operated another outlet for 18 months in Canaan following Covid.
He said this week that all the sites suffered from the same difficulties: high operating costs and limited patronage. “I always made a profit,” he said, “but just barely. It was just successful enough that I hoped that I could expand.”
His original goal was to develop a chain of the stores in every Northwest Corner town but for each advance he made, he was stymied by rising costs. Looking forward to a winter with costs expected to soar, he made the painful decision to close.
“Everything that comes here comes by truck,” he said. “With fuel prices up, everything costs more and, if I pass the cost along, how do you do that without upsetting people? The minimum wage has skyrocketed—it’s going up again in January—so you hire fewer people and end up working more yourself.”
He has resorted to buying products at Walmart because he gets them there cheaper there than from vendors. But even then, the unpredictability of trade makes it hard to plan. “On a weekend, I might sell out of turkey in a few hours—or it may sit around until I have to throw it out. It doesn’t last any better in my fridge than it does in yours.”
Customers have fussed that he closes his store aet 2:00 p.m., but he said later hours, which he tried this summer, might yield only $40 an hour in sales, while his operating costs remain at $120 an hour.
Craig quietly tried to sell the business for six months before deciding to close when his lease ran out. A veteran of the corporate world, he is seeking new opportunities. In addition to the deli, he has another business, Merchant Service CT, which helps business clients reduce costs, simplify operations and improve performance by saving money on credit card processing. He also is a consultant for the National Iron Bank.