Norfolk is hungry for a new restaurant. That was clear Thursday night when applause erupted in Infinity Hall as David Rosenfeld, co-founder of the GoodWorks Entertainment Group promised to reopen that concert hall’s dining area.
The move comes two months after the Norfolk Pub, the town’s only evening dining venue was closed. “The minute [the Pub] closed, it was, ‘We are opening a restaurant,’” Rosenfeld told the near-capacity crowd of Norfolk residents who gathered to hear his plans.
Rosenfeld and partner Tyler Grill purchased the hall and its sister location in Hartford in 2019. They then experimented with operating music festivals in Rhode Island, Connecticut and Maine, but found them unprofitable. Now the entertainment group is refocusing on its concert halls. “The festivals didn’t meet our original mission,” he said. “Now, we are excited to re-engage here.”
Originally, both the Norfolk and Hartford sites had restaurants, but running full-service restaurants at both venues was “almost guaranteed to lose money,” he said. Rosenfeld commented on the frustration patrons experienced when up to 300 people flowed into the building, all wanting to eat within 60 to 90 minutes before the show. Long lines for drinks at intermission were another logjam that left people dissatisfied.
Then Covid hit and restaurant service was never fully restored after that. Currently the venue does not serve food at all, having yielded that portion of its business to the Norfolk Pub.
The new restaurant, which he hopes to open in mid-June, would offer a small, readily adaptable American bistro menu and would be open Thursdays through Sundays. “It might be casual fare, but we want to upgrade the wine list,” he added. “All will have four-star ratings.”
He predicts that even on concerts nights, introducing a simpler menu and modern technology will ease the pressure points. Patrons will be to order online and pay electronically. They will also be able order take-out or carry their own meals to the mezzanine level, again reducing wait times and frustration.
In other changes, Rosenfeld said the number of shows presented will be increased to 50 a year with broader diversity and the venue will be available to host events.